The advent of the internet has made virtually anything you want to make out the life of you a possible one.
From creating awareness (visibility, publicity) to building a traffic ( [Likes, customer base, loyal fans/tribe) to monetization (A process of exchange of value for money) for your brand/business.
The average Joe and Janet next door have walked the path, It’s not entirely an unattainable feat. what are you waiting for.
And, for the corporate 9 – 5ers out there.
We all want to punch the clock, call our own shot – That is very human.
Having worked a job I know exactly how it feels like, when you try to distinct yourself, but those office politics and butt licking thing wouldn’t just let you be.
might even get in the way, cramp your style and stifle your creativity from thinking outside the boxed status quo.
Not too worry, you won’t be fired anyway, your are covered because your not all alone in this.
Making a brand for yourself, business career, with all these media platforms under your belt and at your fingertips – for you to be regarded as a though leader in your industry for recognition, influence and promotion has never being this easier in the epoch of technology. Yap..
Except your goal in life is to remain an average less than outstanding employee who is just looking to survive and get paid peanuts, with no dream of becoming one of the successful captains of his or her industry. Well, if that sounds like you, you may want to do nothing to package your unique skill sets. “Just play it save”, “don’t do it”. You heard all that in school.
EVERYONE IS INFLUENCING SOMEONE (POSITIVELY OR NEGATIVELY).
Not quite long ago, as close as 10 years even 5 years. Surfing all day online was a sure sign of someone who is just killing time – no ambition. Today, there’s serious cash cow to milk in cyberspace.
It’s no secret that nowadays everyone can become a celebrity and start building a media influencer brand and business around a disruptive idea. And success doesn’t depend on your monthly salary background, country, job, gender or age anymore. Success in today’s social media age is INFLUENCE! That’s right.
It about standing for a cause, working on your assignment – the reason for which you are here.
Like my mama used to say ” You are not a champion by fighting for yourself but for others. Success without a successor they say is failure back to back. And if you think you are leading when no one is following you are only taking a walk down your street.
The social media age personalities are a new breed of celebrity, the brand – new influencers holding authority over a small niche of followers. They’re the new banger of entertainment in the modern world and they’re also the new wave of marketing.
They are real people doing real things online.
You can create a ripple effect in the world doing something meaningful – one you love at that on the internet.
Media influencer brands have come to stay and won’t go away anytime soon, so long as the Internet lives.
It is very unlikely that any person in today’s brave world is not impacted by social media.
We all post a thing or two on our social media platforms, at least once in every two days on the average.
How many times have you posted something of interest that you get showered some likes from you close circles of friends huh?
You get the picture, don’t you?
See, the social media age influencers are exactly that way, clear in that picture.
Now what if you start posting daily quality and valuable media contents on all your media platforms to become top of mind as you would when you routinely post but this time with the intent of making a difference not just making a dance stroll.
The colossal impact of this medium has led to the rise of a new class of digital brands in which companies are using popular icons from across diffused industries to market their brand in a subtle yet effective manner. The coming of the internet and social media has changed the entire entertainment, marketing and advertising industry for ever.
There are two classes of people in the online; The influencer and the follower. No such thing as middle ground. It exist only in your sleep.
IN THE PAST
Yes, in the past, consumers made their purchasing decisions based on traditional advertisements they gleaned from television or heard on the radio.
Today it’s easier more than you have ever imagined to connect with other buyers via social media and make enlightened buying decisions by learning about their personal experiences dealing with a company, service or product.
In the past, before people can follow you, have to be an expert, now just documenting your interest and the process of become an expert is enough to get like minded people to follow support your dream.
That’s the power of social media. Man is a social being and it seems as though the time of which this is – he has been all waiting for to really express that gregarious nature.
TODAY – THE RISE OF INFLUENCER
Today, it’s a different ball game entirely. Social media is a game changer. “social capital is the
asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue”.
Brands used to compete rigorously for celebrity endorsements.
But today, all people want is an authentic voice from a known platform in a well defined niche. recommendation from an individual they have followed, can trust. -influencers have a niche following – a ‘tribe’ that shares the same interests passions as them.
WHO IS AN INFLUENCER?
Normally, you would think an influencer is someone with a fat account balance or a political figure. Way far from it.
According to Forbes , you don’t need to have 10,000 to 500,000 followers to be considered as an influencer.
But the long and short of it is that, you need to be known for something online and your opinion must
matter on social media to hold the status of an influencer.
An influencer is someone who influence. That definition is so simple so much so that the average Simba on the street would get ’em. But the thing is – most of the simple things in the world get misrepresented because they are simple.
You can become influential no matter your educational or social – economic background. Social media is a leveler for all and Sundry.
So, a media influencer is someone who has leveraged media platforms to influence others with who they are and what they do.
An influencer today is a person who has the power to affect the opinion of others and get them to do something different. They casually ignite conversations, trigger a trend around a
particular topic – fashion, sport, music, finance, makeup, education or some niche area,
and end up converting the followers to die hard loyal fans, influencing a purchase action. Has any of the traditional celebrity pitched a sale to you? And how did that come off to you. Promotional or prompt? I gat your attention now.
Every influencer is incredibly powerful in his or her niche and commands not only the audience’s attention but also their trust. Social media users keep a close watch on what their favorite models and stars are doing on Instagram, Twitter, Facebook, and YouTube.
content creators with niche audiences can often offer more value to brands.
These people have dedicated and engaged groups of followers on social media. They are known simply as “social media influencers.” Influencers are the kings and queens of content creation, pumping out piece after piece of high-quality, engaging content.
Brands now focus on marketing products through personal experience. This allows a brand to be worked into an individual’s life as opposed to just being advertised through traditional marketing strategies that target the mass audience via mass media.
Just because our firm get paid to so not because it’s something we are interested in. Nah!
PEOPLE FOLLOW A PASSION
This alone justify why making money on the Internet doing what your love and build a brand and a follower base around it is not entirely impossible.
And doing it genuinely, you can’t build true loyal likes by buying followers. It will come crumbling down like a pack of cards.
HOW INFLUENTIAL CAN YOU BE CONSIDERED INFLUENTIAL?
You don’t need to have a gazillion followers on social media before you can be regarded as an influencer.
It comes naturally as a result of being really valuable to others in a remarkable way.
YOU ARE A MAVEN
And like I stated earlier, just about anyone who’s got something to offer (and we all have something of value to offer) can become influential in any defined field they find themselves in.
“Your leadership will only find expression in a well defined field. Your job/assignment is to find that your true north that when discovered, everything works together for you.
If you want to become an influencer there can never be a better than now to start. And start from. Mind you, there are no shortcuts and the reward is well worth it. Buying followers won’t cut it. I don’t advocate such. But build genuine follower who resonate with your core.If yo are able to tell a compelling story to your audience, you are most likely to win them over. The more authentic your story is the more influence you can wield.
From the social media standpoint. Statistics has it that, nearly 74% of millennial spend half a day on the internet prime time.
This accounts for the sharp surge of the new breed of media influencer – internet celebrity (compared to the traditional celebrity).
What challenge does that pose to you? Let’s hear you thought at the commenting section below.