Ubiquity: Your brands Omnipresence.
Be seen everywhere – top of minds. You are not a local champion but a global brand. Thanks to the Internet.
You can be everywhere at a time.
You brand can virtually be seen on every media platform you actually want it to be at the same time. How? by re purposing a single content in on different platforms and formats. You are just a copy click and paste button away.
Brand visibility is the key to becoming an
expert, and the only way to increase visibility is to start creating quality/ valuable media contents – and a lot of them.
Just a blog installed on your website and few guest posts on a major publication won’t cut it.
See, You need to throw a wide net to break through the noise to draw attention and get noticed.
contribute on smaller sites relevant to your industry, think about building a
presence on popular social-media platform, appearing on different television and radio programs and offering quotes to reporters and authors so that you’re cited as an expert in their stories.
Uhmm. That’s how to take your personal brand to celebrity status.
SAYING YES TO YOUR DREAM
Yes, say yes to everything.
Most especially when starting out part of being everywhere means saying yes to every opportunity that might bring you that additional exposure you need to be everywhere.
“If you dig into the “Google rabbit hole,”, for these personalities, you’ll see that years ago they did many interviews for small local television shows, lesser-known publications and obscure podcasts.
They only started turning down opportunities after the demand for their time became tight.
In other words, unless people are asking you for quotes and interviews all day, every day, keep saying yes! Smaller publicity is still publicity anyways, so it wouldn’t matter which one you get featured in”.
You can actually go very far when you choose to build your brand online but you will only go so far building you brand on-land. Your online presence makes you not just a local champion playing small but a global brand with an omnipresence seen everywhere.
Your brands ubiquity goes hand in glove with being consistent on all of your chosen media platform as a brand.
An ubiquitous brand don’t have to be physically present to be everywhere. With so many media platform you can be virtually everywhere at the same time.
Isn’t that sane and smart?
Taking your brand everywhere without your physical presence will require you leverage or create a system that help you get the word out without you directly doing
the heavy lifting.
We live in a mobile world with mobile devices everywhere, all over the place.
Reaching your audience right where you are is not only possible. But a smart move for your brands marketing campaign.
In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.
Even if your company does not operate business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.
Websites and social media platforms too are excellent marketing tools. They are some of the most cost effective ways of sending out information to thousands of people and having a huge influence on the way consumers decide to make a purchase.
Millennial consumers buying decision stats. have even indicated that they look at companies in a negative light if they cannot find them online. overcoming distance barriers. Persons thousands of miles in distance can be learning all about your business with just a few keystrokes away.
RE -PURPOSE YOUR CONTENT
Distribute your content across many channels. Don’t just post your content on your website and be done with it. That’s not going to get the visibility you want.
Syndicate, share on social media and promote your content across many different channels if you want to reach a larger audience.
Social media is the word-of-mouth referral tool of this generation. Every time you create content, share it on social media multiple times across multiple different platforms.
Use your email list to promote your new content too. In fact, your subscribers should be the first people to know about new content because they’re the ones most likely to share it on social media.
Don’t stop at sharing your content. Curate content from other sources you can share that will also benefit your readers and widen your scope and reach.
What other ways can you reach out to your audience where they are at the same time huh?
Feel FREE and let us know what you think at the comments.