The world is so endowed with people who are passionate about a cause that can have a positive impact and add value to other peoples live and the human race in its entirety.
In this article, Let's take the word zest
In the world of branding perception is 100% everything and you need to focus on creating a better perception than an a better product. Its how the market feel about your brand and what it promises to fulfill.
"A brand without a niche is a cinch" - petovick.com
Uhmm... This is big.
Every business brand has a target audience - called niche.
Niche brand make it better. Niche brand meet needs. Niche brand solve problems. Niche brand ease the pain.