“First: Focus on searcher intent. This should underpin all of your activities—research, creation and distribution. What is the searcher really trying to achieve and how is your content helping them reach this goal?”— Simon Ensor, SearchEngineWatch.com
Create content for google’s users not for google search engine – Petovick.com
There’s no such thing as “built it and they will come” you have to target your audience with specific keywords to get the relevant traffic in your niche.
Keywords are used for one main purpose.
The finest thing about the internet is fast access to just about anything your looking for.
Whenever search queries are entered its keywords that determine what comes up as a result.
The internet is a vast treasure trove of information in which without optimizing your search for keyword it becomes virtually impossible to get exactly what your surfing for.
In other words it makes navigation easy.
Google searchers like you use keyword to get answer to the queries they ask.
More so, online business marketers try to make sense of the keywords they know you are likely to use in your quest for a particular information.
You can target your audience with keywords as a strategy.
Prior to you landing on this page their is a resource about Petovick or keyword you where on the search for and loading… you are here. This explains why using a URL – universal resource location, the three double U (www) for your search on google.
It will take you directly without a 404 error to the source or location on the digital space where the site for your search can be found.
If you run a fashion business that caters for the female folks you can target the word “Jump suite, palazzo or jeans jeggings if that’s your line.
This makes it easier for searches on google or other Search engines to be directed to that keyword.
You can use tools like ubersuggest or google search analytics to explore keyword related to your niche the world is searching for.
Sometimes you will have noticed, google auto-suggest bring out related words to your search even before you finish typing.
Such is the power of keywords.
HOW WOULD YOU LIKE TO MAKE A NAME FOR YOURSELF HUH?
You can now see why targeting a specific audience is key if your are looking to build a successful and recognized brand designed around your niche idea.
Because to be outstanding and exceptional from other brands in your niche you have to be more visible than they are. And this is where consistency and being know something comes into the scene to play a role.
What do you want to be known for? Your label. what your name is attached to when people mention your name what main-word pop into their mind or when your are being searched for, what pop up on googles page?
To succeed in life at anything you need to focus on one thing and be known for that because you can’t afford to do like or be like everybody it a costly thing, no you don’t want that or do you?
Keywords to me are keys that unlock the portal of your digital world for searchers to find you right out from the gate.
Keywords are the building blocks of your brand message and help your brand get found both offline and online.
Google likes you when everyone like you fist. its not about tricking Google. It’s about partnering with Google to provide the finest search results for Google’s users.
What about you… how has keyword helped you build your business brand or search for a brand on the internet.
Please feel FREE to share your thought on this in the comment box below.