"The best way to be missed when you're gone is to stand for something when you're here.”...Seth Godin.
Someone once said "If you’re remarkable, it’s likely that some people won’t like you" … That’s part of the deal anyway. Truth is
Its a very noisy and crowded online world we live in, replete with smart media. It poses a challenge if you're a business to channel your brand story to stay connected.
Everyone has got something to talk about, something to share
In the world of branding perception is 100% everything and you need to focus on creating a better perception than an a better product. Its how the market feel about your brand and what it promises to fulfill.
"A brand without a niche is a cinch" - petovick.com
Uhmm... This is big.
Every business brand has a target audience - called niche.
Niche brand make it better. Niche brand meet needs. Niche brand solve problems. Niche brand ease the pain.